The new Cup of Coffee. Is it real or just trendy?
Comments Off 
What happened to that old cup of coffee my mother could enjoy so very much? Just pouring hot water over a whole lot of coffee making the strongest coffee you could imagine. But it was served with the same volume of fresh cooked milk or water if you preferred black. No other choices were available at my mother’s “cafe”. Although she was more than 50% Italian she had never heard about cappuccino. She died almost 25 years ago, but would she make the coffee in a different way now? I don’t know. What I do know that Nespresso and Starbucks changed the coffee world completely. Coffee is not a normal drink anymore. It is an experience. It is being a part of a group. The real marketers have done their job really well. And nowadays we don’t even remember how it was before, it’s “normal” now.
Continue reading 'The new Cup of Coffee. Is it real or just trendy?'»
Did you like this? If so, please bookmark it,
This title is a famous sentence of a dutch economic pessimist (Kees de Kort) who has his daily column on Business News Radio in the Netherlands. Every time he thinks he has seen it all, but even then he is also being surprised about what is going on in the economic world and on our stock exchange in particular.
Themocracy